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Facebook and Google to speak at WTM
Senior executives from Facebook and Google will speak at this year’s World Travel Market.
Facebook head of travel Lee McCabe will deliver a session on November 5 entitled Facebook and Targeting: Finding the People that Matter to You – will explore how powerful Facebook is as an advertising platform.
"Travel is in Facebook’s DNA," he said. "More people share their travel milestones on Facebook, such as departing for a holiday or sharing a photo from their travels, than any other important events.
"In fact, more than 70% of Facebook users update their status and/or share photos while on holiday. This is why travel companies are reaching out to Facebook to find the people that matter to them."
The session takes place in South Gallery Rooms 23-26 at 10.30.
Wednesday 6 November sees Google’s industry head for tour operators Sarah McDonald take the stage as the first keynote speaker of the day. She will be followed by former WordPress user interface designer John O’Nolan, who has built blogs for Microsoft, Virgin Atlantic, easyJet and Nokia.
Both sessions takes place in South Gallery Rooms 19-22, also from 10.30am.
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Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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