Webjet’s new Asia based B2B distribution unit FIT Ruums has formed a partnership with China’s leading travel aggregator DidaTravel Technology.
The strategic alliance gives FIT Ruums a strong presence in the world’s largest outbound market just weeks after launching.
The deal will include content sharing of at least 13,000 properties, joint distribution, and working together in market intelligence and business development.
Shenzhen based Dida formed in 2012 and handles business for thousands of tour operators, travel agencies and TMCs across China.
"FIT Ruums has an ambitious regional expansion strategy that will see us move into multiple Asian markets and become a one-stop-shop for the region’s travel trade," said Daryl Lee, director of WebBeds FZ.
"To achieve this, it is vital for us to have a strong partner in mainland China, and we are delighted to be working with Dida Travel Technology – the country’s largest B2B travel content aggregator and distributor."
"Under the impressive leadership of CEO Rikin Wu, DidaTravel Technology has made fantastic progress since launching less than five years ago. With an equally aggressive growth plan at FIT Ruums, the Strategic Alliance Partnership between our two companies is a win-win scenario."
Dida also supplies the country’s major OTAs including Ctrip, Qunar, eLong and Fliggy, which recently rebranded from Alitrip.
