More than ever in 2013, convention sales professionals have to be agile, nimble, and adaptable.
Not surprisingly, that was the number-one piece of advice from a panel at the Convention Sales Professional International’s Annual Conference, which was asked to identiy the five top trends for 2013.
Here’s the list they came up with:
1. Convention sales professionals must be quick to adapt to any circumstance and find solutions to any problem.
2. Meeting professionals are asking for more space for less money. In an effort to be innovative, they require more space than ever—but their budgets have not increased.
3. The old tradeshow model for selling space no longer works. Convention sales professionals have to find new and innovative ways to sell.
4. Convention centers and CVBs have to cooperate more than ever. Winning contracts in a competitive market means partnering and working together to offer and deliver great all-inclusive event packages.
5. Technology counts. Meeting professionals want high-quality WiFi packages at affordable prices. Their attendees are demanding, and getting, free WiFi, and they will go elsewhere to get it.
