China based online travel platform Fliggy unveiled new booking insights of the recent National Day and Mid-Autumn Festival holidays.
It found sustained demand for far-flung destinations as well as growing enthusiasm for travel among college students.
Data reveals 14.6% year-on-year growth in the average order value for holiday activities, with Gen Z travellers leading the way.
It saw a notable trend towards multi-destination travel, with per capita bookings for transportation services – such as flights and car rentals – rising 5%.
Per capita bookings for hotels, packaged tours, and tickets also increased 4.6% YoY.
Fliggy’s AI travel assistant, AskMe, which launched in April, has quickly become a favourite, it says.
During the holiday period, its average daily user count surged over fivefold from its summer peak.
Notably, on October 3, the AI audio guide feature – which offers professional on-the-go narratives via user photos – achieved its highest usage to date.
Fliggy’s data indicates that travellers under 30 emerged as the dominant demographic this season, accounting for nearly a quarter of all bookings.
Alibaba group owned Fliggy says college students are shifting away from more budget-focused travel.
Instead, they are increasingly setting their sights on further flung destinations that promise richer experiences.
Fliggy’s data reveals a notable 63% YoY increase in flight bookings among college students, with international journeys seeing an impressive spike of 110%.
Top domestic destinations included Shanghai, Beijing, Hangzhou, Guangzhou, Chengdu, Shenzhen, Chongqing, Nanjing, Wuhan, and Xi’an.
For outbound travel, popular destinations included Japan, Hong Kong, Thailand, South Korea, Malaysia, Vietnam, France, Australia, the United States, and Indonesia.
Bookings across many small- and mid-sized cities in East Asia, Southeast Asia, Australia, New Zealand, and Europe doubled.
