France is looking to cash in on visitors to the 2012 Olympic and Paralympic Games.
Various districts of Northern France are going head-to-head with the UK in a bid to attract tourists seeking accommodation.
With the majority of hotels in London and the South East already full, the Cote d’Opale region is promoting its competitive pricing and close proximity to the UK.
Tourists who decide to stay in the area will be close to Eurostar connections in Calais and Lille – only 90 minutes from the centre of London.
The journey from Calais is just 60 minutes.
A network of greeters will be on hand to meet visitors at local airports, seaports and train stations, and show them the sights of Cote d’Opale.
By Diane Evans
