Sir Richard Branson has been out and about ‘sailing’ the streets of London and handing out free cruise holidays.
He gave out free Virgin Voyages cruises to 200 people.
Branson cruised the streets in a bus decked out as Virgin’s Scarlet Lady ship along Oxford Street, Embankment and around Piccadilly and Trafalgar Square, before crossing Westminster Bridge to The London Eye.
The surprise giveaway marks the start of Virgin Voyages’ summer season in the Mediterranean.
It is sailing itineraries such as ‘Starry Nights in Greece & Croatia’ and ‘French Daze & Ibiza Nights.’
Branson also launches his first ever audiobook ‘Losing and Finding My Virginity’.
“Summer is a time for exploration and sailing the Med in style is the vitamin-sea everybody needs,” Branson said.
As well as free Virgin cruises, members of the public also received Virgin Points from rewards club Virgin Red.
Virgin Points can be redeemed against flights, train travel, Virgin Experience Days and more.
Starting in May, Virgin Voyages will have two ships based in Europe:
Scarlet Lady is sailing from Barcelona while Resilient Lady cruises from Athens.
In August, Resilient Lady will sail out of Portsmouth on a series of three- to six-night sailings to Amsterdam and Zeebrugge.
