Specially designed to enable destinations to get the most sustainable market rewards from their sustainable tourism projects.
Initially available only to National, Regional and Local Tourist Offices, Destination Marketing Organisations, Associations of Inbound Tour Operators, and a limited number of entrepreneurial small and medium tourism enterprises and accommodation operators.
VISION on Sustainable Tourism has unveiled a new marketing offer designed to assist destinations get the most beneficial business outcomes from their sustainable projects. Said Valere Tjolle, VISION editor “We all know that the two enormous challenges and opportunities our industry currently faces are achieving sustainability and getting results in a dramatically changing marketplace.â€
“In our view, true sustainability is represented by a quadruple bottom line – environmental benefits, cultural benefits, social benefits and economic benefits. None of these can be obtained without effective marketing to attract the right sort of guests, passengers, clients.â€
“VISION is in a unique position. It is part of the world’s largest and most respected community of travel professionals; it specialises in sustainable tourism; it is read with interest by both the outgoing and receptive sides of the industry and it is completely au fait with up-to-the-minute B2B and B2C tourism marketing methods and opportunities.â€
Free appraisals will be available to all destinations which fulfil the criteria above.
To obtain the short qualification questionnaire contact [email protected] with “Marketing Initiative†as the subject line.
