Frosch International Travel has announced a majority stake purchase in California based luxury agency Plaza Travel.
Frosch has acquired a 51% stake.
Plaza Travel will continue operating as a standalone brand while gaining the ‘opportunity to accelerate growth in the corporate, entertainment, leisure and independent contractor markets.’
Plaza Travel President Steve Orens will remain at the helm of the business.
"The Covid-19 pandemic has provided a unique opportunity to partner with a great multi-national company like Frosch to access an enhanced global network," Orens said.
Plaza brought in about $80 million in sales in 2019 and has more than 100 travel advisers.
"Frosch and Plaza Travel are well aligned in our values and culture and the way we do business," said Bryan Leibman, Frosch’s President and CEO.
Written by Ray Montgomery, US editor
