Travellers aged 18-24 have visited more overseas destinations in the last five years than they have in the UK, according to a new study by Best Western Great Britain.
The research explored UK travel trends, revealing the holiday habits of the nation and the main influences on their choice of holiday destination.
The study found that people between 18 and 24 years old have seen more destinations abroad than they have in the UK.
This generation, on average, has visited four places overseas, while only visiting two locations in their home country.
One in four people surveyed (25%) say they have visited three UK destinations in the past five years, whilst a similar amount (24%) said that they haven’t visited any overseas destinations, indicating that UK tourism is still alive and well, despite global travel taking priority among younger travellers.
People aged over 55 years are the most likely to have not visited a destination abroad in the last five years (29%).
This decision could be down to the price difference between a UK and international break, with this age group stating price as the main influence that persuades them to visit a UK tourist destination.
The research also explored Brits’ major motivations for choosing their holiday destination.
Over half (57%) of those in Yorkshire stated that they are most influenced by price when considering a vacation – just higher than the national average of 54%.
The top 10 influences on booking a UK break are: price (54%); attractions/landmarks (52%); views (49%); hotels/accommodation (39%); weather (39%); food and drink (29%); culture (23%); accessibility (22%); proximity to home (19%) and nostalgia (19%).
Rob Paterson, CEO at Best Western Great Britain, said: "Sometimes we can be guilty of prioritising overseas travel and forgetting about the wonderful places closer to home."
