The Gibraltar Tourist Board has been confirmed as a new long-term associate partner of Cruise Lines International Association (CLIA) UK & Ireland.
The agreement will give Gibraltar’s brand awareness a boost across the region, bringing them into CLIA’s wider community of cruise lines, travel agents and other stakeholders.
As part of the agreement, the Gibraltar Tourist Board will sponsor CLIA’s flagship main conference in Southampton at the end of May 2022.
It will gain further trade exposure via CLIA’s website, newsletter and yearbook.
Cruise lines have been visiting the British Overseas Territory since last August, with 175 ships scheduled to call at its port this year.
Andy Harmer, CLIA UK & Ireland managing director, said: "We’re thrilled to welcome the Gibraltar Tourist Board to the CLIA family. Gibraltar is a firm favourite with cruisers and we’re delighted to see ships once again calling.
"Cruises have successfully restarted in Gibraltar and across almost 90 markets worldwide. We’re eagerly anticipating supporting Gibraltar’s tourism team as they further build their relationship with the travel trade, and enhance their cruise profile."
