Google is highly valuable as a source of traffic to key US industries, according to an analysis by online competitive intelligence service Experian Hitwise.
“Search engines continue to be the primary way Internet users navigate to key industry categories and this includes the travel sector, too,” the site says.
Google accounted for more than 71percent of all US searches conducted in the four weeks ending August 1 of this year.
Among the top three search engines, Google delivered the most visits to the several categories year over year.
Yahoo! Search, Bing and Ask received 14.43 percent, 9.86 percent and 2.32 percent, respectively.
The remaining 70 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.
By David Wilkening
