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Great Lakes USA Reappoints Cellet Marketing and PR
Cellet Marketing and Public Relations, the Oxfordshire based boutique travel and lifestyle agency, has retained the Great Lakes USA account following a competitive pitch process. The agency has held the account for 18 years and will continue to represent the region, which includes the states of Illinois, Indiana, Michigan, Minnesota, Ohio and Wisconsin, in the UK and Ireland, focusing on increasing visitation and the economic impact to these states.
‘The UK and Ireland is one of our leading markets and Cellet has developed the GLUSA brand over the past 18 years, significantly raising its profile and increasing recognition and exposure of the region.’ said Toby McCarrick, Executive Director of the GLUSA. ‘We are confident that Cellet’s product knowledge and marketing expertise will help us reach and welcome even more visitors from the UK in the years to come.’
During the four year contract, Cellet’s main focus will be consumer marketing with results driven campaigns, partnership programmes, trade product development, consumer, trade and digital PR and social media.
Yolanda Fletcher, Cellet’s Managing Director, commented ‘We are absolutely delighted to have retained the Great Lakes account, especially after such a long working relationship. The Great Lakes USA is a wonderful region with so many stories to tell that will inspire travellers. It offers the perfect blend of ‘Real America’ with breath-taking scenery, outdoor activities, farm to table food, craft breweries and wineries and musical icons such as Prince, Bob Dylan, Chicago Blues, the Rock ‘n’ Roll Hall of Fame and Motown. The Cellet team is looking forward to implementing our exciting new campaigns.’
-ENDS-
Editor’s Notes
The Great Lakes USA is the largest expanse of freshwater in the world with a unique and diverse landscape. This region which is the size of continental Europe includes the U.S. states of Illinois, Indiana Michigan, Minnesota, Ohio, and Wisconsin.
For further information on the Great Lakes USA, please contact Fiona Pettitt at Cellet Marketing & Public Relations on 01295 722816
Great Lakes…Great Friends
Cellet Marketing & Public Relations
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