York-based escorted tour provider Great Rail Journeys has completed a new rebrand across the group of companies
It touts a more contemporary, digitally friendly face with new logos designed by McCann Leeds both for Great Rail Journeys and its affiliated businesses
The rebrand aims to showcase the premium product offering through a contemporary new look and feel.
“Our main aim was to ensure Great Rail Journeys has an impactful presence across all communication channels, including traditional media marketing materials as well as video and online content,” said in-house creative director, Chris Lines.
Sister brand Rail Discoveries has a bolder appearance to resonate with its target demographic.
US brand offering Vacations by Rail has also been updated.
Lisa Wood, Marketing Director, added: “We’re delighted to be able to launch this exciting rebrand, which creates a family of brands, bringing together our UK and US businesses.”
“We believe this brand refresh will ultimately make us more visible in digital.”
