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GTMC unveils new name
The GTMC has rebranded as the Business Travel Association (BTA).
A new brand identity and logo was unveiled at its annual Overseas Conference, being held this year in Noordwijk, The Netherlands.
"This evolution to the BTA celebrates a step change for the association and allows us to more clearly communicate the board’s broadened strategy," said CEO Adrian Parkes.
"Our commitment to unifying our members and partners behind solutions to cross-industry issues remains strong and we are excited to build upon this work for a brighter future.
"The move to become the Business Travel Association comes after conducting a brand equity study, gathering feedback from across the industry. The new brand and mission statement clearly reflect the evolution of the organisation and defines the role of the association both inside the industry and, most importantly, externally.
"The change is expected to be very beneficial for our work with Government and the recently formed APPG, with industry regulators and in promoting the sector across academia."
Originally founded in 1967, the body acts to lobby those who have an impact on the business travel community, together with promoting the activities of its members as the best in quality and value to the business traveller.
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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