The folks at Meraki Travel must have some time on their hands.
They’ve just done some research to work out how long it would take to read every article online about ‘things to do’ in different cities around the world.
Apparently, for London alone there are more than 1.1 billion articles, which Meraki says would take a ‘staggering 4,350 years’ to read.
London is top of a list of 10 capital cities that Meraki thinks would take you the longest to research. (See below. We can only hope they didn’t actually attempt to read all of those articles!)
The rationale behind the research was to demonstrate that there is a seemingly infinite number of reviews and a minefield of different destinations to consider.
That’s why, according to Meraki’s research, 36% of Brits take at least two weeks to research options, 22% take more than a month, and why 5% spend at least six months researching and comparing possible holidays before feeling ready to book.
"In reality, no one would ever try and read every single article about a destination, but the research highlights the sheer volume of choice and information that we’re faced with when trying to make a decision," said general manger Matt Hodgson, before pointing out that Meraki can help with its ‘hand-picked’ recommendations of the best attractions, accommodation and experiences in each destination.
Meraki currently offers holidays to India, Sri Lanka, China, South Africa, Kenya, Tanzania and Canada. South East Asia is set to launch in 2020.
The top 10 capital cities that would, according to Meraki, take the longest to research fully:
London – 4,350 years
Mexico City – 1,618 years
Paris – 1,568 years
Singapore – 1,335 years
Washington DC – 1,313 years
Berlin – 1,061 years
New Delhi – 988 years
Rome – 809 years
Cape Town – 736 years
Tokyo – 702 years
