United Kingdom
United States
Asia Pacific
Guest comment: Hoteliers: How much business are you losing?
Guest Comment by destination management consultant, Ken Male
Ever tried ringing your own establishment to find out how you respond to potential business?
When you are spending all that money promoting your business you ought to look at what happens when the phone rings.
I recently was trying to place a booking for 4 nights for 20 doubles / twins for next year.
I phoned two different hotels. In both hotels the correct person to speak to wasn’t there. I left a message asking them to call me back and they didn’t. On one occasion I was waiting for four days for my quote.
Although I have highlighted a specific case the problem is widespread. Go on; try your business. It seems many hotels think the best place to start a new employee is to be the first client contact for their establishment. How many times do they need to be told the importance of first impressions?
Why not look again at what you are spending on marketing and promotion; internet sites, expensive brochures advertising, and then examine how much of this is wasted by losing the enquiry when it is made, through lack of attention?
And what about you tour operators……..am I exaggerating, or do you give up on some hotels because life is too short to put so much effort into giving them business?
Comment by Ken Male
Ginny McGrath
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike