Bollywood star Amitabh Bachchan leads tourism promotion SEE AMAZING VIDEO
Second big Indian state holds high level international conference on sustainable tourism
Gujarat state tourism and health minister Jay Narayan Vyas spoke about the tourism potential of a number of initiatives at the International Conference on Sustainable Tourism organized jointly by the Federation of Indian Chamber of Commerce and Industry (FICCI) and Gujarat Tourism and supported by The Blue Yonder.
He said that sustainable development of tourism must take into account preservation of nature and environment, only then future generations would benefit from it.
Vyas further said that by 2025, the growth of tourism and employment generation in this field will leave the traditional agriculture sector far behind.
The minister said that there were many options for tourism including medical tourism "Here people get world-class medical treatment for renal and other problems at a cost much lower than that in developed countries," the minister said.
Principal secretary, tourism Vipul Mitra said making Amitabh Bachchan brand ambassador proved to be the turning point for state tourism. "After Big B became the brand ambassador, there has been tremendous increase in tourism business as well as number of tourists."
Prominent speakers like Justin Francis of responsibletravel.com; Valere Tjolle of Vision on Sustainable Tourism; Jeremy Smith, travel writer and communications expert; Hanneli Slabber, India country manager for South Africa tourism; Param Kannampilly of Concept Hospitality; and Gopinath Parayil of The Blue Yonder were among others who led in the discussions.
The conference was organized as part of the run up to Vibrant Gujarat Global Investor’s Summit 2013. SEE: http://www.vibrantgujarat.com/
Valere Tjolle
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