Beginning next year, major Chinese carrier Hainan Airlines will start flying from Beijing to Tel Aviv, Israel.
Flights will operate three times a week every Tuesday, Thursday and Sunday from April 28, 2016 using two-cabin Airbus A330 aircraft.
Hainan comes up in direct competition with Israeli flag carrier El Al which also operates the route.
More than 34,000 Chinese tourists have visited the Jewish State this year, up 30% compared to the same period in 2014.
"China is the second largest economy in the world and every year, the number of Chinese travelling throughout the world grows," said Israeli Ambassador Matan Vilnai, responding to the news of the new flights.
"The State of Israel sees great importance in deepening our relationship with China. The goal is to reach 100,000 tourists from China within two years."
