United Kingdom
United States
Asia Pacific
Hampton by Hilton brand to enter UK
A new Hilton brand is to be introduced into the UK which will create 25 new hotels with 3,000 rooms over five years.
The Hampton by Hilton economy properties are to be developed as part of a franchise deal with Somerston Hotels.
Hilton UK and Ireland are president Simon Vincent said: “The deal with Somerston and the introduction of the Hampton by Hilton brand into the UK represents a significant first move into the economy sector.
“In the last two weeks we have announced significant alliances with Shiva and now with Somerston and these alliances are indicative of our ambition for growth and market leadership across a number of market segments within UK and Ireland.
“Specifically, we have a target of doubling our estate from 75 to 150 hotels in ten years and with the interest and support of leading property developers and franchise operators we are well on the way to achieving this.”
Somerston is looking to expand its existing interests in the economy hotel sector. It currently owns and operates 34 UK hotels across three international brands with more than 4,000 rooms.
Chairman Christopher Budden said: “There are still tremendous growth opportunities within the economy hotel sector and we are excited by the prospect of further developing our portfolio with Hilton.”
by Phil Davies
Phil Davies
Tony from Gatto’s Pizza on Columbus’s Unique Pizza Trail
Sophia Hyder Hock on Global Social Inclusion in Tourism
Sustainable Tourism: Don Welsh on Community Values and Global Collaboration
Jane Cunningham: Enhancing European Engagement in Tourism
Kristin Dunne: Navigating Destination Strategy
Revolutionizing Mobile Connectivity: Boris Bijlstra on HUBBY eSIM
Capturing Glasgow’s Vibrancy: An Interview with Susan Deighan, Chief Executive of Glasgow Life
Lebua Hotel & Resorts: Rajan Khurana on Hospitality and Bangkok’s Charms
Sustainable Tourism and Growth: Insights from Chiravadee Khunsub from Tourism Authority of Thailand
Revolutionizing Travel: SmartSIM USA’s Dale Takio Unveils the Power of E Sims
TravelMole Interview with Hishan Singhawansa, Deputy CEO of Cinnamon Hotels & Resorts, Sri Lanka
Unveiling the Essence of Magari Tours: A Dive into Authentic Italian Experiences
EU airports bring back 100ml liquid rule
British Airways passengers endure 11-hour 'flight to nowhere'
CLIA: Anti-cruise demos could cause itinerary changes in Europe
Co-pilot faints, easyJet flight issues ‘red alert’
Gatwick braces for strike