The Hawaii Visitors & Convention Bureau (HVCB) started a multi-year campaign to promote the state’s most recognized resort, Waikiki.
The city is also undergoing more than $1 billion in renovations.
“Waikiki has always been a favorite place for our residents and visitors, but today this world-recognized destination is more inviting and spectacular than ever — and it’s only going to get better,” said Mayor Mufi Hannemann.
The Waikiki marketing effort is balancing the destination’s heritage with the renewal fueled by multitude of private and public refurbishments, according to tourism officials.
Special emphasis is being given to highlighting the four brand pillars of Waikiki that appeal to travelers’ interests: activities, cuisine, entertainment and fashion.
In addition, HVCB and its industry partners are participating in numerous industry briefings with New York travel editors and journalists this the week to promote the message of the Waikiki travel experience.
“Waikiki has a vibrant, energetic look and feel, and the industry-wide improvements are creating a heightened sense of excitement for one of the world’s truly iconic destinations,” said John Monahan, HVCB president and CEO.
Report by David Wilkening
