Hawaii Tourism Authority has appointed data expert Jennifer Chun as the agency’s director of tourism research.
Chun joined HTA in 2014 as tourism research manager and has been working in tourism data analysis for 20 years.
She spent a decade at Hawaii-based Hospitality Advisors LLC, a leading hotel, tourism and real estate consulting firm and was a member of PricewaterhouseCoopers’ Global Hospitality & Leisure Industry Group.
"Jennifer is one of Hawaii’s top research experts for tourism strategy and has a keen understanding of how gathering and analyzing this data is essential to improving the industry’s future, both in supporting the business models of companies state-wide and evaluating the sentiments of the community," said George D. Szigeti, HTA president and CEO.
"We are thrilled to reward Jennifer’s commitment to her area of expertise with this appointment to lead HTA’s research department."
At HTA she will oversee the Tourism Research Division which publishes the monthly visitor statistics report, visitor satisfaction and activities report, along with airline and timeshare industry reports among others.
