Travel tech firm HBX Group announced an updated strategic partnership with PerfectStay, a B2B provider of tailored holiday packaging.
HBX Group started collaborating with PerfectStay last year on packaging solutions for airlines, hotels, and banks in EMEA.
The companies are advancing a global rollout of HBX Group and PerfectStay curated travel experiences.
PerfectStay offers travel inventories like hotels, transfers, car rentals, excursions, flights and activities.
The partnership will also boost customer loyalty programmes, user experience and revenues.
Nicolas Huss, CEO of HBX Group, said: “There is growing demand for both personalised and organised travel experiences, which is why HBX Group saw in PerfectStay the best partner possible.”
Brands currently working with HBX Group and PerfectStay include Air France, Emirates, Transavia, and American Express.
Kenya Airways is the latest addition to the client portfolio.
As part of the agreement, HBX Group is investing in PerfectStay through the TravelTech Lab venture to support startups and scaleups in the travel sector.
