Hertz Global Holdings has announced the appointment of Matthew Jauchius as head of marketing.
As executive vice president and chief marketing officer Jauchius will lead global marketing strategy for the Hertz, Dollar, Thrifty and Firefly brands across customer experience, e-commerce, loyalty programs, customer relationship management, social media and ancillary revenue.
"Matt brings to Hertz significant expertise across many marketing disciplines with a strong track record of leading successful integrated brand strategies," said Jeff Foland, senior executive vice president and chief revenue officer.
"He is an ideal fit to lead our continued brand architecture work and reinvigorate activity around our loyalty programs and customer experience offerings. We will be leaning heavily on his leadership and experience in these areas as we bolster our brands and develop a strong, differentiated customer experience for each of them."
Jauchius was previously executive vice president and chief marketing officer at Nationwide Mutual Insurance Company and takes over at Hertz later this month.
"I am excited to join Hertz at such an important time in the company’s history. We will be evaluating and cultivating various strategies to ensure our valued brands capture leading positions in the industry, while building a first-class experience for our customers," said Jauchius.
