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Highlife to make ‘massive inroads’ into overseas market
Short breaks specialist Highlife Breaks is to expand in the overseas market with a new brochure.
The programme, which will also be available as a supplement to the operator’s main brochure, will detail all of its international destinations and attractions.
It is the first time Highlife has pushed for a lion’s share of the market away from home, according to head of business development Neil Beard.
He said: “Historically, Highlife has been a UK breaks specialist. We plan to make massive inroads into the international travel market.
“We already provide breaks to New York, Dubai, Amsterdam, Prague, Rome, Budapest, Barcelona and Venice – we will be increasing our destinations, offering competitive prices and great value for money, throughout 2006.”
Report by Phil Davies
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