Hilton Worldwide has launched a marketing campaign and a dedicated website for its new Curio independent brand.
The campaign encourages customers to ‘Be Intrigued’ and using bold black and white photography aims to ‘capture the individuality and authenticity’ of the hotels in the collection.
There are currently six hotels in the Curio – a Collection by Hilton brand with many more to follow during 2015 and 2016.
"Since our launch in June 2014, the Curio brand has offered guests hand-picked hotels with a special character you can’t duplicate," said Dianna Vaughan, global head of Curio.
"The new website and campaign highlight the brand’s unique collection of hotels and journeys of discovery that let our guests be intrigued in each of the communities we serve."
Guests are being encouraged to share their Curio experiences with the hashtag #BeIntrigued.
The campaign will also feature a 30-second online ad.
Bonus points are being offered for Hilton HHonors members for stays until July 31 to generate more brand awareness.
Vaughn said the brand portfolio will be boosted with the addition of hotels in Houston, Hamburg, Jamaica, Rapid City, South Dakota and Paris over the coming months.
