Hilton has announced the birth of another new brand which will be focused on hosting large scale meetings and events.
Hilton says it is looking to transform the industry for meeting planners and business travelers in resort destinations and cities for the new Signia Hilton brand.
Signature features of each hotel will include large ballrooms and pre-function areas in unique designs with the use of smart technology.
Hotel lobbies will double as vibrant social spaces throughout the day and each location will have premium wellness experiences from infinity pools to spas and fitness classes.
"We are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet changing needs," said Christopher J. Nassetta, president and CEO, Hilton.
The Signia brand will have a global presence.
The company confirmed plans for its first phase of openings which include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.
