HK Express Airlines’ loyalty programme reward-U has partnered with Regal Hotels, offering guests points for hotel stays.
Members of reward-U can now earn up to 2,000 points for eligible stays at Regal Hotels and iclub Hotels.
The agreement covers Regal and iclub hotels across Hong Kong, and Regal Hotels in Shanghai, Foshan, Xi’an and Dezhou.
"Reward-U caters to the needs of the mass market and the growing millennial segment that is overlooked, helping them maximize moments of enjoyment," said Steven Greenway, CEO of reward-U.
"The new partnership with Regal Hotels Group appeals to the love of travel in our members, providing more exciting rewards to them."
Regal Hotels has existing deals with 21 other international airline partners, including Air China, Alaska Airlines, American Airlines, ANA, JAL, Korean Air and Malaysia Airlines.
HK Express currently flies to 27 destinations in Asia.
