HMH Partners with eRevMax to Improve Online Sales for its Hotel Portfolio

HMH – Hospitality Management Holdings has chosen to partner with eRevMax to boost online sales for its hotel portfolio. The group will be using RateTiger Suite, the industry leading channel manager, across its properties for live rate and inventory management.

Headquartered in Dubai, HMH offers a complete spectrum of options to travelers ranging from top-end luxury hotels to budget properties. With its growing network, HMH required an online distribution solution that would help them expand to new markets while keeping rate and inventory updates simple to execute. RateTiger was the natural choice given its vast network of two-way XML connections and leadership position in the market. The integrated module of rate shopping and channel management proved to be a perfect fit for HMH ensuring live ARI updates as well as delivery of relevant pricing reports to help adapt rate strategies as per demand scenario.

"We needed a reliable integrated solution for price shopping and channel management. We are aware of the success other hospitality companies have had with RateTiger to streamline revenue operations and this will enable us to achieve the same, while acting quicker and faster to the changing market dynamics. We have five new hotels opening this year and eRevMax is the perfect online distribution partner for our business needs. RateTiger will provide instant control over revenue management, allowing us to handle more product types while automating our distribution process," said Laurent A. Voivenel, CEO, HMH.

"We are glad to be the chosen one for Hospitality Management Holdings. Middle East is a growing market and Dubai is expected to attract 15 million visitors by the end of this year. This offers immense potential for HMH to tap and acquire new customers through our solutions. Not only can they connect to new channels, they can also push direct bookings by leveraging the meta-search engines that we now offer as a new channel option thereby improving online revenue instantly," said John Seaton, VP – Sales, EMEA at eRevMax.

RateTiger Suite is an integrated solution to manage third party sales updates, benchmark competitor room rates, and manage reservations through two-way XML connectivity. It helps hotels improve sales through real-time ARI updates and leverage rate movements as per demand scenario. It is one of the most effective hotel channel management solution to drive bookings and maximize online revenue.

About HMH: Founded in 2003 in Dubai, HMH – Hospitality Management Holdings is a fully-integrated hotel management company that prides itself on being the first hotel chain in the Middle East to offer alcohol-free safe environment. It provides hotel owners and developers a broad spectrum of comprehensive management solutions with five distinct, yet complementary, hotel brands catering to varied market segments from luxury to budget. These include The Ajman Palace, Coral Hotels & Resorts, Corp Hotels, ECOS Hotels and EWA Hotel Apartments. Through its dynamic operation and strategic expansion in the Middle East and North Africa, HMH has been successful in unlocking a world of opportunities while creating value for its stakeholders, associates, staff members and customers. Its existing portfolio features 20 properties located in some of the most desirable destinations across the MENA region, as well as a healthy pipeline of hotels under development.

About eRevMax: eRevMax is the leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, web-based solution Simple Distribution and its real-time enterprise connectivity gateway – Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves over 20,000 hotels worldwide with offices and R&D centers across three continents.

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