As Vietnam commemorates the 50th anniversary of national reunification, Ho Chi Minh City Department of Tourism is launching the new “Find Your Vibes” campaign.
This tourism campaign celebrates the city’s transformation and youthful spirit.
It positions HCMC as Southeast Asia’s rising star, inviting travellers to discover a destination where heritage meets innovation and creativity.
At the heart of the campaign is “50 Flashes”, a cinematic short film capturing 50 special moments from across the city.
It describes the film as an emotional journey, documenting iconic architecture, temples, vibrant markets, and spontaneous street scenes.
50 Flashes says it connects past and present, offering travellers a comprehensive preview of the people, places, and passions of Ho Chi Minh City.
Renowned photographer Cao Ky Nhan lends his eye to the campaign through an exclusive photo series that captures 50 signature destinations and flavours of the city.
Curated into four themes — Tourism, Historical Sites, Spiritual Culture, and Culinary Arts — the collection aims to paint an authentic portrait of an evolving city.
In addition to the campaign, Ho Chi Minh City Tourism unveils a 50th Anniversary logo to mark the historic milestone.
