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Holiday start-up TripAbrood seeks investment
TripAbrood, a new travel business that aims to reinvent the online family travel experience, is looking for investment.
The company’s co-founders are seeking funding to build the world’s first ‘virtual family travel assistant’, an AI-driven travel platform designed to change the way families discover and book holidays.
The co-founders, pictured from left, are Ketan Anand (formerly engineering lead at Lloyds Banking Group), Alexa-Maria Rathbone Barker (formerly European head of analytics for Bloomberg), and Vic Walia (formerly VP global brand marketing at Expedia Group).
The founders say the family holiday market is ‘the most complex area of online travel’. TripAbrood’s goal is to provide busy families with fewer, but more relevant, holiday options while streamlining and simplifying the whole process.
By using AI, tripAbrood will be able to understand the complexities of each customer’s interests and desires for their next holiday, and will match them accurately to the best option to fit their individual needs.
These families are used to booking holidays online, but often struggle to find the holiday they want, or default to a similar break year on year, as it is too difficult to find something that is new and that they feel confident will be right.
The concept of tripAbrood came from Alexa-Maria Rathbone Barker in 2018, who struggled to book the kind of holidays that she, her husband and three young children wanted.
She said: "I remember spending hours fruitlessly searching for the right family holiday for my specific needs.
"I wanted an online solution to help me find what I was after quickly and efficiently.
"After interviewing families across the UK and hearing the same stories time and again, I realised it was not just me and that there was a real gap in the market.
"The right solution however, needed a fresh perspective and building from the ground up. To do this I needed a tech-savvy team willing to radically shake things up."
Interested investors can contact the team at: [email protected].
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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