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Hoseasons has unveiled a new, more upmarket range of breaks available at six locations across Devon, Wales and Hampshire.
Due to launch at the start of next year, Bouja will take Hoseasons further into the ‘affordable luxury’ market, said managing director Simon Altham.
Every location will have a hot tub and every holiday home will feature a deck, patio or private garden, as well as a flat-screen TV with iPod docking station. They will also have contemporary interiors, ‘chunky’ outdoor beanbags and games conoles.
Bike hire, nature trails and bistros and restaurants will be offered nearby, while Bouja Boutique, an extension to the range, will offer quirkier accommodation such as beach hut-style coastal lodges.
"We are incredibly proud of Bouja – not just because it’s the latest addition to our ever-growing specialist breaks portfolio, but also because it underlines our commitment to developing innovative new holiday products that give our customers that little bit extra," said Altham.
He said the operator was focusing on the luxury UK market as that’s where it believes future growth wil come from.
Hoseasons’ bookings rose for the fourth consecutive year this summer, when business was up 7%, added Altham. "We are really confident that it’s going to continue and hopefully by investing in our product we will go from strength to strength."
He said 70% of Hoseasons’ business was short breaks, sales of which have risen 10% this year.
The unveiling of Bouja comes just one day after Hoseasons revealed its new logo at the ABTA Travel Convention in Slovenia.
