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Hotel announces healthy development
Intercontinental Hotels Group (IHG) launched Even Hotels in the United States, a new offering which the group claims is "the first mainstream hotel brand focused on wellness."
According to IHG the new brand "uniquely provides solutions for all aspects of travelers’ wellness needs in the areas of exercise, food, work and rest".
The brand will focus around those four key areas.
Rooms will be designed to allow guests to workout using "multi-functional room amenities," including coat racks that double as pull up bars. Properties will also offer "best in class" gyms.
Restaurants and cafes will focus on "fresh, fit and energizing meals." Free flavored water and mini smoothies will be available to guests.
Rooms will feature WiFi, multimedia ports as well as hypoallergenic linens, LED dimmers and antibacterial wipes.
The group says it will invest US$150 million in the brand over the next three years, and will own and manage the first several Even Hotels.
The first location for the brand is set to be unveiled in the second quarter of this year, with the first opening in early 2013. IHG says it expects to sign contracts for 100 Even hotels within the next five years.
"Extensive customer research that tells us that guests are frustrated from staying in hotels that do not meet their entire lifestyle and wellness needs," led to the new hotel brand, according to IHG.
By David Wilkening
David
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