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Hotel association helps members embrace digital marketing
The British Hospitality Association (BHA) has signed a partnership with marketing software company HTK.
The deal is designed to help BHA members make better use of digital marketing – email, SMS, app-push, web forms and voice automation – to win loyal customers.
Ufi Ibrahim, CEO of the BHA, added: "Communication is at the heart of the hospitality industry and it is vital that hoteliers and restaurateurs have the tools at their disposal to engage in meaningful conversations with their customers. "
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Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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