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Hotel bookings boosted by corporate activity
Corporate and leisure travel sectors set 2010 growth records over 2009 in November, according to data released in The Pegasus View.
The report, based on billions of global transactions processed during the month by Pegasus Solutions, shows hotel booking volumes through the mostly business global distribution systems (GDS) climbed 30.6 percent.
Additionally, revenue for the mostly leisure alternative distribution systems (ADS) reached year-high growth of 17.3 percent over 2009.
The business travel market surged in November after a brief slowdown in October, according to the report, which is the only industry data report to combine data from both the GDS and ADS.
With the 30.6 percent year-on-year increase in booking volumes came a stable average daily rate (ADR) that remained at the 7.4 percent record growth rate achieved in August and September.
Forward-looking data suggests the trend in booking growth will continue through March 2011, accompanied by an average growth in ADR of 10 percent and a five percent increase in length of stay.
The November 2010 The Pegasus View is available in its entirety online and by free subscription at www.pegs.com.
Ian Jarrett
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