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Hotel chain appoints marketing director
Millennium and Copthorne Hotels has appointed Karen Sequeira in the newly-created position of director of marketing for Europe.
She will oversee the corporate marketing department as well as the marketing for all hotels across the UK and Europe.
Sequeira previously headed up the marketing department at Norwegian specialist cruise line Hurtigruten, where she oversaw the development of a global loyalty programme and the installment of a new in-house CRM system.
She was also the head of marketing Communications at Swan Hellenic, and has previous marketing experience at Hilton Hotels.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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