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Hotel internet marketing event to take European focus
Internet marketers will gather in London later this week to discuss the issues facing the European hotel industry.
The inaugural IMHI Hotel Internet Marketing Strategy Conference takes place on Friday 28 May at the Thistle Tower Hotel in London. The half-day event includes panel sessions focussing on three main issues: Global differences in hotel marketing, globalisation, and online customer behaviour in Europe.
Thistle Hotels director of e-commerce, Euan Mitchell said: “Internet marketing in Europe is different to what has already been experienced in the USA. These differences are not in terms of the process itself but in terms of the key issues involved.”
He said that the event would be the first time the industry has attempted to tackle internet marketing issues from a European perspective.
Speakers include representatives from Group Accor, Fairmont Hotels and Resorts, Hilton International Hotels Group and Le Meridien. Technology companies including Hitwise and Creative Virtual are also involved.
The conference is being organised by IMHI (Institut de Management Hotelier International), which is an MBA programme in international hospitality management jointly administered by the Cornell School of Hotel Administration and the HSMAI Hotel Internet Marketing Committee in the US and the ESSEC Busines School in France.
For more information contact Peter O’Connor at [email protected].
Report by Ginny McGrath
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