Hotel representation firm HotelREZ Hotels & Resorts has welcomed an additional 86 new hotels and aparthotels into its network in the past three months.
It highlights continued momentum in the demand for scalable global distribution, direct booking technologies, and strategic marketing support for independent hoteliers.
With growth coming from UK, Sweden, Germany, South Africa and USA, notable additions to the HotelREZ portfolio include Browns Central Hotel, Blackbrick Aparthotel, Wilde Aparthotels, Zetter Bloomsbury, Atlantis Alger and Dayton Vitality Hotel.
These properties will benefit from HotelREZ’s all-in-one solution to independent hoteliers looking to compete more effectively.
The platform combines GDS connectivity, direct booking solutions, and system integration.
The product suite includes REZbooker (booking engine) with comprehensive PMS interfaces, alongside corporate travel solutions including Cvent Lanyon RFP tools.
HotelREZ also helps properties stand out through targeted marketing including niche campaigns, consortia partnerships with pay-on-performance models, as well as exclusive corporate agreements.
Through its consumer-facing brands like Elegant Hotel Collection and Best Loved Hotels, members benefit from increased visibility among luxury travellers.
“This continued growth underlines the real-world value we deliver,” said Mark Lewis, Founder and CEO of HotelREZ.
“We’re here to equip independent hoteliers with the distribution reach, technology, and marketing they need to succeed on a global stage.”
Operating across more than 100 countries, HotelREZ supports over 2,500 properties, making it one of the largest independent hotel representation companies.
