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Hotels in Asia on the scent of success
The WTM Global Trends Report, in conjunction with Euromonitor International, predicts scents will play an ever-increasing role in the Asian tourism industry.
They will be used to create a unique experience, trigger emotions and deepen brand loyalty.
Hotels across the region are developing bespoke scents to evoke different locations, time of day, mood and purpose.
Scent delivery technology can provide up to five fragrance options per room at specific times during the day.
Citrus and peppermint have emerged as popular morning smells while jasmine and vanilla are increasingly viewed as more natural alternatives to sleeping medication.
The Scent Hotel in Thailand’s Koh Samui has evolved from its origin as a scent market stall into a boutique hotel heavily focused on fragrance.
Marriott International offers different scents according to its airport, city and beach properties while InterContinental Hotels encompasses local, natural scents for its range.
Euromonitor International head of global travel and tourism research, Caroline Bremner, said, “We can see airlines, tourism boards and other travel companies taking advantage of the power of smell for an enhanced customer experience.
“The future is fragrances emitted by mobile phones with trials already underway in Japan.â€â€¨â€¨
Ian Jarrett
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