How Travel Companies Can Make Best Use of Web 2.0

Web 2.0 has been heralded as the Internet’s third phase and the one that will have most impact on our social lives and as such it could pose the biggest threat to the way travel is promoted and sold, or dealt with properly become an exciting new opportunity.

But just what is web 2.0 and how can the travel industry make the most of this online evolution?

What is myth and what is fact?

Is web 2.0 for geeks or is it something that will touch us all and change the way we research and buy travel?

“Web 2.0 and the Travel Industry”, a 20-page guide recently published in the UK, will help all travel companies to understand web 2.0 and take advantage of its potential.

Written by travel technology experts, Ellion, the free guide provides practical solutions to travel firms wishing to exploit online social networking.

“There has been a lot of chatter recently about web 2.0 and how travel companies need to take notice of it but very few tangible suggestions have been put forward on how they should go about engaging this burgeoning new media phenomenon,” says Fergus McCloskey, Marketing Director of Ellion, adding, “Web 2.0 and the travel industry” offers realistic, practical techniques which can be applied to allow companies of any size to harness and benefit from the new networking phase of the world wide web.”

The illustrated guide defines, in layman’s terms, what web 2.0 really means, explains the value that can be gained from social media, blogging and user-generated content and how these features can be integrated into an existing travel website.

Mike Cogan, Partner with Equinus the travel technology consultancy said, “This Guide is really helpful, packed with well explained examples and tips on how to exploit Web 2.0”, adding, “It is extremely well written and should be essential reading for every single travel company with a website – I commend it unreservedly.”

Ellion has kindly made the whitepaper available through SourceIT-Travel
Download a copy from here.

For more Web 2.0 information please contact Fergus McCloskey: [email protected]

About Ellion
For many years Ellion has assisted some of the biggest names in the UK travel industry to increase yield through developing information management systems, providing systems analysis, business consultancy and web development. During this time the company has built-up significant resources and expertise to advise clients in the travel industry how to exploit emerging technologies to refine their business processes to and maximise efficiency, productivity and ultimately their profitability.

A Special Report by The Mole