Hundreds of people gathered outside the TUI store in Chapel Street, Southport, on Saturday to pay tribute to Cassie Hayes.
The 28-year-old TUI assistant manager was murdered at the shop a week earlier in front of horrified colleagues and customers.
According to the Liverpool Echo, Cassie’s family and close friends stood at the front of the crowd, which broke into a spontaneous round of applause after the tributes were paid.
A minute’s silence was held at the vigil, which was organised by employees at the store. One of Cassie’s colleagues said it was an ‘amazing tribute’.
A fund-raising campaign in Cassie’s memory, to help support her family, has already achieved its £7,000 target in just one week.
Donations continue to flood in for Cassie, 28, who leaves a young daughter.
Andrew Burke, 30, of Vincent Street in St Helens, has been charged with murder.
TUI has offered counselling to the staff and customers who were in the shop during the traumatic incident.
Cassie had worked for TUI for more than 12 years, working in a number of stores as a travel advisor in the Newcastle and Liverpool areas.
She had worked in the Southport store since 2008 and had been promoted to assistant manager in February 2015.
TUI managing director UK and Ireland Nick Longman said the company has been overwhelmed by the support and care expressed by many throughout the travel industry.
"It’s at times like this you realise what a close community we are," he said.
