Hospitality group Hyatt has named Steven Dominguez as vice president of brand experience for the Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands.
Reporting to Sandra Cordova Micek, Hyatt senior vice president of global brands, Dominguez will oversee the brand development and management of these select service and all-inclusive brands.
"Steven is adept at working with multiple stakeholder groups through his collaborative approach, genuine communication style and his passion for brands," Micek said.
He joins Hyatt from Starbucks Coffee Company where he served in brand management roles, most recently as director of channel brand management for the Asia Pacific region.
He has also worked in senior marketing roles at JP Morgan Chase and The Coca-Cola Company.
" Hyatt Place, Hyatt House, Hyatt Zilara, and Hyatt Ziva brands have tremendous growth potential, and I’m excited to work with the team to help further elevate the appeal of these brands globally," Dominguez said.
