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Hyatt launches its Z brands
Thursday, 07 Nov, 2013
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Hyatt Hotels & Resorts claims it is the first major global hospitality company to launch new brands “exclusively focused on the all-inclusive segment”.
The new Ziva and Zilara brands will launch in the Latin American market, where Hyatt has been expanding its brand presence.
The first two resorts to debut under the brands are owned and managed by Playa Hotels and Resorts.
Hyatt Ziva Los Cabos and Hyatt Zilara Cancun, an adults-only resort, will launch this month and both will undergo multimillion dollar renovations in 2014.
The next resort in the portfolio, Hyatt Ziva Rose Hall in Jamaica, is undergoing an extensive renovation and will open in late 2014.
Ian Jarrett
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