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Icelolly launches Naked Holidays Collection
Icelolly.com has launched a new deals collection for open-minded travellers looking for unique naturist-lifestyle holidays.
The Naked Holidays Collection is specifically designed for naturists, nudists, swingers and other free spirits embracing body positivity and capitalises on growing momentum in the sector by highlighting the different types of experiences available.
The collection includes a selection of deals from leading operators including TUI, The Holiday Place, LoveHolidays, Very Holidays and Exclusive Trips.
With a host of well-established cruise companies including Azamara, Royal Caribbean and Celebrity Cruises now offering nude and hedonistic experiences, a range of new adult-oriented resorts opening in recent times and TV shows such as Channel 4’s Naked Beach and Netflix’s Bonding ratings winners, experiences of this type look set to continue to grow in popularity, Icelolly says.
The company said it has been ‘encouraged by feedback from operators and advertising partners’ in the move.
Since the relaunch of the deals platform late last year, which coincided with the roll-out of Icelolly’s ‘Do It for the Stories’ campaign that illustrates how customers can create lasting holiday memories while on holiday, Icelolly’s goal has been to encourage customers to try something new or go somewhere different.
Product director Claire Willoughby said: "Naturist, nude and hedonistic holidays were seen as quite niche in the past, but it is a rapidly growing sector, which is why we are giving it its own dedicated collection on Icelolly.com.
"As part of our ‘Do It for the Stories’ campaign, we love the fact that everyone has a different story to make for themselves on holiday. The new Naked Holidays Collection, complete with offers and ‘experiences’ from the leading UK providers, takes this to the next level."
Packages include seven nights at the four-star all-inclusive Hedonism II, Jamaica from £1,499 per person in October; seven nights, half-board at the three-star Naturist Panorama Hotel, on the Greek island of Zante, from £399 per person in May and seven nights at the five-star all-inclusive Hidden Beach Au Naturel Resort, Mexico, from £1,699 in October.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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