Inspire Europe is crediting its Peaks success this year down to the online marketing shop it developed for its homeworking community – Independent Travel Associates.
The online platform comprises 470 pieces of carefully curated marketing content and more than 1,000 digital assets, all exclusively available to Inspire’s 90-strong homeworking community.
This enables them to hone their local marketing activities and brand communications.
Lisa Henning, CEO of Inspire Europe, said: “The online marketing shop has been revolutionary for our homeworking community, giving them quick and easy access to a huge amount of exclusive marketing content.”
Henning says that what distinguishes the marketing shop is that all the assets have been meticulously curated in collaboration with Inspire’s travel partners.
These are high visual impact content that creates stand out, especially in competitive market segments such as cruise, touring and staycations, it says.
She added: “By investing in such comprehensive support systems, we’re ensuring our homeworkers can focus on what they do best.”
Paul Robson-Truong, one of Inspire’s Independent Travel Associates added: “The marketing shop has been a game-changer. It’s a great tool, not only for the social assets, but the videos and helpful hints and tips.”
