United Kingdom
United States
Asia Pacific
ITB Asia Virtual attracted audience of 35,000
The first ever virtual edition of ITB Asia racked up an audience of more than 35,000 travel professionals.
The three-day event was themed ‘Reinventing Travel in the New Normal’ and featured 160 speakers from and over 100 conference sessions.
There were keynote sessions covering all major travel segments such as corporate travel, travel tech, tours and activities, destination marketing, air travel, and hotel distribution.
All sessions are recorded and are available on demand for all registered users.
"We are proud to be playing our part in creating a close-knit community who support one another through the good times and the more difficult ones. The past three days have been a testament to the resilience of our peers," said Katrina Leung, Managing Director of Messe Berlin (Singapore), organiser of ITB Asia.
It unveiled a hybrid format for next year.
Scheduled to take place in Singapore, from 27-29 October 2021, it will feature a traditional live in-person format and an online remote model hosted on the ITB Community in Asia platform.
Written by Ray Montgomery, Asia Editor
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Unexpected wave rocks cruise ship
Storm Lilian travel chaos as bank holiday flights cancelled