The Travel Industry Association (TIA) announced Travelocity as the official online travel provider for DiscoverAmerica.com, the web site of the US.
As part of the official designation, Travelocity will offer its online hotel reservation services for the web site’s five initial markets: the UK, Germany, Canada, Mexico and Japan.
Scheduled to launch in spring 2008, DiscoverAmerica.com will reach the top five inbound markets to this country, which account for about 75% or 37 million international visitors each year.
“Travelocity’s private labeled platform offered through its World Choice Travel division, was just what we were looking for,” said Adam Vance, TIA’s Senior Vice President of Marketing and Product Development. He added:
“Ease of integration, content in local languages and outstanding supplier participation were very important to us.”
DiscoverAmerica.com will feature in-depth content on US states, territories and destinations as well as activities, official entry requirements, a community network, and mapping.
The site will be available in English for consumers in the UK and Canada, and will be fully translated into French, German, Japanese and Spanish for consumers in Canada, Germany, Japan, and Mexico.
The web site encourages consumers to learn more about the US, research their travel planning needs and book travel.
Report by David Wilkening
