Jamaica has launched its new brand, Jamaica – Get All Right.
The new identity will be promoted in a multi-media campaign which is due to launch after WTM.
It replaces the island’s previous identity, ‘Once you go, you know’.
Minister for Tourism Dr Wykeham McNeill said the new campaign had generated a positive response by WTM visitors and Jamaica travel partners.
The new brand identity coincides with Thomson Airways’ debut flight to Jamaica on its new Boeing’s 787 Dreamliner, which leaves the UK for Montego Bay tomorrow.
