Travel search engine KAYAK just launched a new ad campaign, the first major marketing push in the UK since the pandemic.
‘Seize the holiday’ features KAYAK’s new tagline ‘Go see for yourself’.
It was created for the UK market in partnership with McCann Manchester.
Fifteen and 30 second films launched this week across Meta and YouTube.
The campaign will run until the end of year and will be upweighted during key holiday periods.
The 30 second spot shows the character Sandra debating whether she should or shouldn’t.
The ad message is clear: Stop the inner debate and just go for it.
Per Christiansen, marketing SVP said; “We want to ensure nothing and no-one stops holiday deprived British travellers from seeing the world themselves.”
“The team at McCann Manchester perfectly translated our expertise and vision into a story.”
KAYAK appointed McCann Manchester as its lead creative agency for the UK in February 2023.
