Kerala tourism leaders keen to keep its million-strong Facebook fans engaged, is bringing gamification to the online booking process.
In partnership with registered tour operators in the state, the Kerala Tourism Facebook page is launching an auction style bidding game with travel packages up for grabs.
Packages offered cost Rs8,000 to Rs78,000 and range from two nights to 10 days.
A ‘lowest unique bid’ system is being used meaning winners will be awarded only if no other bid matches the exact same price.
"Kerala Tourism enjoys round-the-year engagement with our huge fan base across the world. This bidding process is a unique way to acknowledge the bond," said Kerala Tourism secretary G Kamala Vardhana Rao.
The agency has partnered with local tour companies Voyages Kerala, Intersight Holidays, Spice Land Holidays, Cosima Holidays, Dravidian Trails, Indus Holidays, Kerala Travels and Travel Planners to offer the packages, which are aimed at the domestic market.
Kerala Tourism says it has 1.2 million Facebook fans.
Each package will be open for bids for several days before a winner is announced and a new package is added.
To take part, customers are required to register on the Kerala Bid Wars Facebook app or by downloading the Visit Kerala Bid Wars app.
