Keys to successful sustainable tourism to be revealed

Reports identify critical factors for sustainable destination and operator successes

Two new reports will complete the work of the 2013 Sustainable Tourism Report Suite in revealing the keys to comprehensive sustainable tourism success.

The soon-to-be -published Sustainable Tourism Marketing Guide and the Sustainable Tourism Report will complete this year’s research work and create a must-have complete set of current information on making sustainable tourism pay.

A year of in-depth research and investigation backs up the Sustainable Tourism Report Suite, which already includes:

• The Sustainable Tourism Ministers Briefing (75 pages including a wide-ranging global industry review)
• The Sustainable Destination Report (60 pages – case studies from 26 countries)
• The Tourism and Greenwash Report (50 pages including global analysis of green tourism certifications)
• The Tourism and Carbon Market Guide (61 pages including all you need to know about tourism and emissions)
• SustainableTourism multimedia report (Sustainable Tourism in a nutshell – 20 colourful pages packed full of video, interviews and worthwhile information)

Within a few weeks this year’s suite will be complete with the release of the Sustainable Tourism Marketing Guide and the Sustainable Tourism Report – providing a comprehensive and practical resource for any destination, tour operator, university, student or NGO.

The Sustainable Tourism Report Suite 2013 is sponsored by Innovation Norway and Cape Town Tourism and supported by ABTA – the Travel Association, Thomas Cook, Amstel Botel, the Considerate Hoteliers Association and Green Tourism Business Scheme.

Those interested in the benefits of sustainable tourism and wishing to benefit immediately from the report insights can acquire review copies of the complete suite as they are published at a substantial discount for a limited time only. The usual cost of the individual reports is £850. The review price is £100

Purchase the complete Sustainable Tourism Report Suite 2013 HERE

Sustainable Tourism Report Suite 2012 current supporters are:  ABTA – The Travel Association, Discover Ltd.,Innovation Norway, Thomas Cook Ltd., Cape Town Tourism, Green Tourism Business Scheme, Considerate Hoteliers Association, Amstel Botel

What they say about the Sustainable Tourism Report:

"The suite of reports is brilliant.  Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer  – Sustainable Tourism Development  Adjunct Associate Professor University of Canberra, Australia

"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons

"Just finished with reading the Sustainable Tourism Marketing Guide. It provides a both comprehensive and detailed approach focussing in particular on destinations. What I liked most is an excellently presented genesis of modern tourism which I think is crucial for the understanding of sustainable travel. The guide builds a step-by-step understanding of basic underlying concepts, implementation and best practice. I learned a lot!" Lorenz Töpperwien

"Totem"s Sustainable Tourism Report provides a refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability."  Cherie McClosker, advocate of Phillipines Fair Trade:

"I would like to tell you how much I enjoyed your Sustainable Tourism Report 2008. Not only was it an excellent distillation of the current state of a rather vast domain, but it also conveyed — thanks to your editorial style — the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view". Linda Rivero – Peace Through Travel:

"Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it I have finally had an opportunity to read your fine report. I loved your description of the Tourism Development Master Plan … will they ever get there? I wish you lived next door so that we could have a really good chat!" Kate Daniel of Journeys Ahead

"A must-read for those working in sustainability and for colleagues that you’re seeking to engage."   Simon Pickup Sustainable Tourism Manager – ABTA

"The 2012 edition again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. " Cape Town Tourism

"The Totem Annual Sustainable Tourism Report is the most comprehensive resource of its kind. It seems to hit the hot topics every year and gives me food for thought whilst providing concrete links to further indepth content. Valere’s obvious enthusiasm and knowledge on the subject tumble from every paragraph. The views well balanced and supported well by external sources. The opportunities are well documented and in summary are clearly of ecomonic benefit. The section on marketing was up to date and fascinating. An important publication." Chris McHugo Chairman Discover Ltd owners of the Kasbah Du Toubkal, Marrakech, Morocco

"The Sustainable Tourism Report 2012 helps us to share interesting and topical issues with our teams world-wide, keeping them up to date with news and developments in sustainability.  They are also great to keep as reference documents and are stored in our online sustainability library providing easy access for all Thomas Cook employees." Jo Baddeley, Sustainable Destinations Manager Thomas Cook UK & Ireland

"This is a really useful resource for any ‘not for profit’ membership organisation like us to be able to share with members.  It clearly identifies the key issues and trends of increasing importance to visitors as well as providing some great examples of ‘best practice’ and case studies.  In short there is something for everyone – whatever their size and wherever they are on the sustainability continuum."  Eva McDiarmid The Association of Scottish Visitor Attractions

Previous users include: Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.